Google Ads Strategy Built on Research, Not Guesswork
ZilvaEdge creates research-backed Google Ads strategy documents that tell you whether to invest, how to structure campaigns, and what to expect, starting from $500 for an Opportunity Analysis. There are no lock-in contracts so you only ever pay for exactly what you need.
Opportunity Analysis ($500) proves or disproves the business case for Google Ads
The Campaign Playbook gives your team a complete launch guide with keyword lists and budgets
We create the strategy, you or your agency manage the campaigns
/ Three Tiers, One Methodology
Choose the Level of Detail You Need
Every tier starts with research into your market, your competitors' ad activity, and your audience's search behaviour. The difference is how far we take that research.
Tier 1
$500
Opportunity Analysis
Best for
Business owners considering Google Ads for the first time, or wanting to validate whether their current spend makes sense.
Market opportunity assessment for your industry and location
Competitor ad market analysis detailing who is advertising, what they are spending, and what messaging they use
Keyword opportunity mapping with estimated costs per click
Audience targeting recommendations
Clear recommendation: invest, hold, or redirect budget
Executive summary with plain-language findings
What it answers
"Should we be spending money on Google Ads, and if so, where?"
The Opportunity Analysis is a standalone document that proves (or disproves) the business case for Google Ads. It is particularly useful as a sales tool for agencies presenting to clients, or for business owners who want evidence before committing budget.
Tier 2
Contact for Pricing
Campaign Playbook
Best for
Businesses or agencies ready to launch Google Ads campaigns and wanting a complete, and actionable launch guide.
Ad copy with multiple variations per campaign, tested against competitor messaging
Landing page briefs with wireframe recommendations
Advanced audience segmentation and targeting
Cross-channel integration recommendations
Competitive positioning strategy
Full creative brief for design teams
What it answers
"Give us everything we need to run high-performing Google Ads campaigns."
The Full-Service Strategy is a three-document set that covers strategy, ad copy, and landing pages. It is the complete package for businesses that want to move from strategy to execution with minimal gaps.
/ How It Works
Research First, Strategy Second
Discovery
We learn about your business, your goals, your current advertising activity, and what you need the strategy to achieve. Tell us about your project through the What We Need page.
Market Research
Our content and marketing specialists research your industry's Google Ads market including competitor activity, keyword costs, audience behaviour, and opportunity gaps.
Strategy Development
Your strategy document is created using our research-first methodology, with clear campaign direction, keyword priorities, budget guidance, and actionable next steps.
Delivery
You receive a publication-ready strategy document with practical recommendations your team can review, approve, and use to move forward with confidence.
Discovery
We learn about your business, your goals, and your current advertising activity (if any). Tell us about your project through the What We Need page.
Market Research
Our content and marketing specialists research your industry's Google Ads market including competitor activity, keyword costs, audience behaviour, and opportunity gaps.
Strategy Development
Your strategy document is created using our research-first methodology and refined through our quality gate process.
Delivery
You receive a publication-ready strategy document with clear recommendations and actionable next steps.
Express 5-day turnaround available as a premium option.
/ Who This Is For
Built for Businesses That Take Content Seriously
Healthcare & Medical Practices
Patient acquisition through Google Ads requires careful keyword selection and compliance-aware messaging. Our research covers how patients search for your services and what competitors are spending.
Financial advisors, accountants, and legal practices operate in competitive ad markets. We map the landscape so you know exactly where the opportunities are.
Use our Opportunity Analysis as a sales tool for your clients. Present a research-backed business case for Google Ads investment, branded to your recommendations.
No. We create strategy documents so you or your agency manage the campaigns. Our strategies are designed to be actionable, meaning a competent marketer can launch campaigns directly from our documents.
Yes. Many clients start with the Opportunity Analysis to validate the business case, and then move to a Campaign Playbook when they are ready to launch.
Google reps are incentivised to increase your spend. Our analysis is independent and we will tell you if Google Ads is not the right channel for your business.
Northing, but access to your Google Ads account (if you have one), your website, and some details about your business goals, can help. We handle the rest.
Standard turnaround is 10 business days for a full strategy. Express 5-day turnaround is available as a premium option.
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To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
