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What We Need to Get Started

You only need to provide your website URL and business type to launch your project immediately.
/ WHAT WE NEED FROM YOU
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Required:
website URL, business type, and selected service
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Optional:
key services, competitors, target areas, brand guidelines, and business goals
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No formal documents needed:
dot points in the order form are perfectly fine

Launch Your Project with Just 3 Basic Inputs

I use your current website as the starting point to see how your brand is showing up to search engines and potential customers. That gives me a clear, objective base for strategy, grounded in real performance rather than assumptions.

The process is designed to be simple and efficient. With a few key business details, I can build a practical growth roadmap without needing a long brief or old reports.

Keeping the upfront input minimal helps us move faster and focus on the opportunities that matter most. Every recommendation is shaped around real commercial value, so the content has a clear purpose.

These three details are enough to begin any project with us:
  • Website address
    gives us a clear starting point for review and research
  • Industry or business category

    helps us frame the work around the right market
  • Service required

    tells us which workflow, deliverable, or content type to prepare
Launch Your Project with Just 3 Basic Inputs

For Website Audits

What we need:
Your website URL. That is all.
Why we ask:
Sharing specific site concerns helps me look more closely at the issues that matter most to you, while still completing a full audit of the site.
What helps (optional):
Information Why It Helps
Specific site concerns This helps me focus on the issues causing the most concern.
Known competitors I compare your site against theirs to identify gaps and opportunities.
Primary site goals This ensures the audit supports your business goals.
Get Your Audit

For Website Strategy

What we need:
Your website URL and your business type.
Why we ask:
Not everything that shapes a strong strategy is visible from the outside. When you share business priorities, market focus, or past marketing insights, it allows the work to be more precise from the start.
What helps (optional):
Information Why It Helps
Your top 3-5 services or products Helps prioritise the areas that drive revenue
Most profitable services Keeps strategy focused on high-value work
Target geographic area Supports local SEO and content targeting
Business goals for the next 12 months Aligns strategy with business priorities
Competitors you lose deals to We analyse what they are doing that works
Brand guidelines or style documents Helps match your voice from the start
Previous marketing that worked or did not We avoid repeating what failed
Ideal customer profile Keeps the strategy focused on the right audience
Get Your Strategy

For Content Creation

What we need:
The same business context applies here. The clearer the input, the stronger the content.
Why we ask:
We research your industry thoroughly, but content only feels truly credible when it includes the details that come from inside the business. Those specifics help turn general claims into stronger, more convincing content.
Additional details that help with content:
Information Why It Helps
Topic or service to cover Gives us a clear content focus, or we can recommend one
Internal terminology Helps us use language your audience recognises
Specific business claims Supports details we cannot verify through research alone
Testimonials or case study results Adds credibility and real-world proof
Extra compliance requirements Helps us account for industry-specific rules
Tone preferences Keeps the writing aligned with your brand
Content examples you like Shows us the standard and style you prefer
Get Your Content Creation

For Google Ads Strategy

What we need:
Your website URL and your business type.
Why we ask:
Your budget influences campaign structure, keyword targets, and expected return. Previous ad history also gives us a clearer view of what has already been tested.
What helps (optional):
Information Why It Helps
Monthly advertising budget (or range) Helps shape campaigns around your budget
Services you want to advertise Keeps the focus on your priority offers
Target locations Guides geographic targeting
Previous Google Ads history Shows what has been tried and how it performed
Competitor ads you have seen Helps us assess competitor positioning
Existing landing pages Lets us review conversion readiness
Get Your Google Ads

For LinkedIn Strategy

What we need:
Your website URL and your LinkedIn profile or company page URL.
Why we ask:
Analysing active competitors helps me identify what is working in your space and build a stronger LinkedIn approach focused on the decision-makers who matter most.
What helps (optional):
Information Why It Helps
Role and professional background Helps position your expertise and thought leadership
Target audience on LinkedIn Clarifies who the content should speak to
Content themes you want to own Clarifies who the content should speak to
Competitors active on LinkedIn Helps us assess what is working in your space
Business goals for LinkedIn Aligns content with the outcomes you want

What Research Alone Cannot Reveal

We research your market from the ground up, including competitors, keywords, audience intent, and positioning. But some of the most important details are not publicly visible, such as:
  • Which services bring in the most revenue
  • The businesses you compete with most directly
  • Where you want to grow
  • What has or has not worked before
  • The language your team and clients naturally use
  • Proof points like experience, results, or credentials
This does not replace our research. It makes it sharper. Your input helps us focus on the right priorities and catch what outside analysis cannot see.

How to Provide this Information

When you purchase a service, the order form collects everything needed to get started, including:
  • Business name and website URL
  • Competitors, if known
  • Target audience
  • Priorities, goals, or specific requirements
  • Brand guidelines, if available
  • Optional Google Analytics or Search Console access
There is no need to prepare a separate brief, compile documents, or send multiple emails. Everything is submitted through the order form at the time of purchase.
/ order form

Submit Your Information Through a Streamlined Order Form

All required and optional details are submitted through a secure order form when you purchase. This keeps the process simple and avoids:
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Separate documents

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Lengthy briefs

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Onboarding calls

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Back-and-forth emails

Once the form is submitted:
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Your project is ready to begin

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Research starts straight away

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Extra information can still be sent later if needed

There is no need to prepare documents, write a separate brief, or send follow-up emails. Everything is captured in the order form at the time of purchase.
/ CHOOSE THE SERVICE YOU NEED

Ready to Get Started?

best first step for any business

Start with a Website Audit

From $100
Get Your Audit
if you already know you need a full plan

Go straight to Website Strategy

From $500
Get Your Strategy
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